Alachua Property Appraiser Ayesha Solomon wins ethics dismissal over TrueRoll marketing use

The Florida Commission on Ethics dismissed a complaint against Alachua County Property Appraiser Ayesha Solomon on October 23. The panel voted to reject the case for lack of legal sufficiency. The ruling ends a formal inquiry into whether Solomon improperly allowed a private software vendor to use her name, image, and official title in commercial materials.

The complaint targeted TrueRoll, a provider of property tax workflow software. The company’s website featured a case study regarding Alachua County. This study included a direct quote from Solomon describing how her office uses the software to vet exemption applications and protect taxpayer dollars. The page also displayed a photograph of Solomon and included links to TrueRoll’s sales team.

Linda Green, a resident of Libertyville, Illinois, filed the original complaint. She argued that Solomon weaponized her official position and the county seal to build commercial credibility for a for-profit entity. The complaint alleged violations of Florida statutes regarding the misuse of county intellectual property and conflicts of interest. It claimed Solomon lent her likeness to help the vendor sell software to other government jurisdictions.

Commission Chair Jeremy Rodgers wrote the order explaining the dismissal. He noted that Green lacked personal knowledge confirming that Solomon authorized the use of her photograph and the county logo. Rodgers stated it remained unclear whether Solomon approved these specific elements or if the vendor sourced them independently.

Rodgers characterized the quote as a standard part of a public officer’s duties. He compared the action to writing a letter of reference rather than endorsing an unrelated private product. The order found no evidence of private compensation or a quid pro quo arrangement between Solomon and TrueRoll.

Regarding the conflict of interest claims, the commission found the complaint insufficient. Rodgers wrote that the filing failed to show a personal employment or contractual relationship between Solomon and the vendor. Such a relationship is required to violate the relevant statute.

The dismissal stands as a final determination on this specific filing. Solomon continues to serve as the Alachua County Property Appraiser. The TrueRoll website continues to display the case study featuring the Alachua County data and the appraiser’s quote.